Posted on 16th July, 2020

Sony rolls out an AR app to boost TV sales.

Unsure how the new TV will look on the wall of your living room? Here’s how Sony is going to help out.

Already the Xperia phones manufactured by the Japanese Company Sony has been experiencing a drop in its sales by around 63%. And now, to boost its TV sales the company has rolled out a new app, also called augmented reality app, encouraging users to buy more Sony TV.

What’ so special about this app?

Many times after visiting the electronic store or even when we look for TV sets online we get confused about the right size of the TV that will be perfect for the wall. It shouldn’t be too big or nor too small, just the accurate size to compliment the wall.

Keeping this in mind, Sony has rolled out the app that will help you to choose a TV with perfect screen size. If your Android phone includes ARCore elements or if you are using iOS updated version then you can take the benefit of this Augmented reality app.

So, you don’t need any measuring tape the next time you think of buying a new TV. However, since the Company primarily want to improve the sale of the TV of its brand, this application will support models of Sony TV only. But never mind, as the size of all TVs is almost similar, you can rightly use this app to get a rough idea of the TV size that will be perfect for the room where you place it.

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