Posted on 6th March, 2023

What Does Google Love On Your Website?

Most businesses these days depend on websites. A good website can enhance your growth rate and pave your way to success. Although the final step towards your commercial success is to ensure your website ranks well in Google.

Suppose you search for any of your products; your website should come in the first three results. If it isn’t the case, you need to rethink your website. It would be best to have an expert in Web development and SEO services in India.

Google loves to rank the most relevant and appropriate websites. To be at the top of the rank list, you must consider several measurements while developing and managing your websites.

Discover The 10 Things That Google Loves to See on Websites

Making a Google-friendly website involves various crucial factors. Keep reading the following points to learn about these necessary factors.


The best thing is speed. Google has its speed test tool that was created to assign a speed ranking to websites. This indicates that Google ranks websites with quicker speeds higher, while those with slower speeds appear lower in search results. A page should load in under three seconds, according to Google. It has established this as the benchmark for a website’s average page speed.

Quality Content

A page rank is influenced by various factors, not just its technological back end and sound structure. The content itself must be excellent. And good content requires several things from Google’s perspective:

  • original material
  • sufficient length to convey the information
  • routine updates
  • Rich enough to meet modern content requirements (includes pictures, video, etc.)
  • Enough clarity makes it simple to navigate

The text should be simple to read, grasp, and not too dated. Furthermore, Google appears to favor longer material. For this, you need experienced professionals, including hiring SEO services in India.

Mobile Friendliness

After Google said in April 2015 that it would be updating its ranking algorithm, the search engine began to notice mobile websites, and in 2018 it began to index them heavily. This data is essential since mobile search volume is growing rapidly and is much larger than desktop or tablet search volume. Hence, take note of the situation and enhance your website’s mobile usability, or else be ready for a drop in your ranks!

Mobile-optimized websites are always favoured by Google. It has decided to split the metrics for SERP on mobile.

Let’s make sure that your website is mobile-friendly:

A website that functions well on a smartphone is mobile-friendly. 91% of people demand and consider content access on their cell phones to be a crucial component.

  • The content of your website needs to be easy to read. The users shouldn’t squint to read it. It would help to make your website’s material brief and distinct from other web stuff.
  • A website for mobile devices features large, touch-friendly buttons and is simple to explore.
  • It needs to have a pleasing appearance.

SSL Certificates

By now, you’ve surely come across a URL that begins with HTTPS, but in case you missed it, your bank’s website is undoubtedly one of them. This indicates that an SSL certificate is in place to secure your website.

Google has stated that they want all websites to employ the technology because they appreciate websites safeguarded in this way.

Yet, switching from a regular site to one that uses SSL might be challenging. The good news is that Google has a fantastic article on this website that explains everything you need to know to pull it off.

Title and Meta Description

Although Google claims that titles and meta descriptions are not used in ranking, they are crucial for users who want to know what a page is about. To avoid Google’s automatic character limit snipping, titles must be under 60 characters(up to 580 pixels). Also, you must complete your meta description Between 150 and 160 characters(up to 920 pixels). It would be best to remember that shorter meta descriptions are only sometimes preferable, and longer ones will get cut off.

If you don’t include one, Google will attempt to extract a meta description from the text. Although writing your own page titles and meta descriptions is an excellent practice to increase click-through rates in organic search results, sometimes this is sufficient for a website attempting to target a long-tail keyword.

Make It Social

Although we have yet to fully know how much Google considers social signals when determining page ranks, we do know that they do.

Thus, it would be best to give users a mechanism to share your material on social media, including social sharing buttons on your content for the most straightforward method. Depending on your business, you might also profit from maintaining an active social presence. This is especially crucial for B2C companies that want to engage with customers on Facebook and Twitter.

Canonical Tags

Customers and search engines both hate duplicate material. The same product and information frequently have different external and internal connections on e-commerce sites. Because of this, Google encourages the usage of canonical tags, which inform its crawlers about the appropriate content and pass link juice to all external links pointing to the relevant page.

If you don’t want Google to punish your website for duplicate content, you must implement this strategy, even though it is rather technical and difficult to do.


With sitemaps, you can let Google know what to anticipate when it tries to index your website. Imagine it as an outdated phone book that enables Google to index your sites more quickly.

If they can’t locate one, they must scan your website using the links that are present, which means that without a sitemap, any pages on your website that aren’t accessible through links won’t be indexed.

Moreover, Google favors XML sitemaps. Most content management systems (CMS) can produce sitemaps on their own or with the aid of a plugin. Since so many plugins are available, there is no need to create one by hand. But you may check whether your tool produces a proper sitemap by using a validator or visiting Google Search Console and submitting a sitemap.

You can upload your sitemap to Google Search Console if it passes validation and you want to let Google know that you’re ready for indexing. If you’ve spent a lot of time updating your site behind the scenes and are ready to launch, this is a terrific step to take.

Consider creating an HTML sitemap depending on how your site is designed. They are designed with humans in mind. For websites with a lot of dynamic material, HTML sitemaps are beneficial because they provide a list of all the pages on the site organized by hierarchy, which may be helpful to some users.

You must include a brief explanation of each page in an HTML sitemap, though. This stops Google from assuming that you are creating a link farm. If your map is particularly huge, divide it into several pages and arrange them according to essential categories. A secondary HTML sitemap can be created using the template from your XML sitemap.

Structured Markup

Have you ever wondered why some Google links at the top have pictures, reviews, ratings, and a tonne of other extra features?

They do so because they make use of structured markup. Structured markup, commonly referred to as schema codes, is a type of content annotation that clarifies specific information for web spiders. You may alert Google that this passage of text, for instance, contains a product name, a review, a news story, some contact information, etc. Google then builds the upscale search results using this markup. Local companies need structured markup (Schema) if they wish to be found by Google.

Think About User Intent

Have you ever noticed how certain high-ranking websites contain a variety of articles that all take a slightly different stance on the same subject? This is because they are aware of the importance that Google places on user intent and its power.

With each inquiry, Google aims to provide the finest and most relevant material. Understanding what the user wants to accomplish with their search is a key component of that. Are they attempting to educate themselves? Discover a subject? Purchase something? With each intent, Google offers a separate set of results.

For instance, Google serves blog posts for information-related queries but e-commerce pages when it believes the visitor is attempting to make a purchase.

To satisfy every user intent, so many top-ranking websites offer content that is similar and targets the same subjects.

However, it goes beyond the simple commercial vs. informative debate. Users may desire to access dozens of different kinds of educational information. It’s a listicle in some instances. A video may be better relevant for other queries.

Understanding the user intent for any keyword or subject you’re targeting might produce significant effects. Matching content to user intent can help your website gain a 594 percent boost in search traffic. So, it would be best to consider user intent while optimizing your website’s content.

Parting Thought

These above-written factors are essential to boost your website ranking. You need to make sure that your website is taking this crucial measurement.

You must hire an experienced professional for this job. Additionally, having the best company for SEO services in India at your disposal can be significantly beneficial.

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