Posted on 28th May, 2021

How to boost your Google My Business Listing effectively?

Are you finding ways to boost your Google My Business listing? But, unsure about that. Tension not! We have the answer for you here in this blog.

Given below are the 4 major tips that will help you in boosting your Google My Business listing:

1. Encourage Reviews: The best way of growing your Google My Business profile is through reviews. Reviews are free but help in boosting your business’s organic ranking on organic searches. Imagine if you had to go through a huge array of local general contractors without knowing about them because you have not used any of their services.

You can’t assess if the claims made by the contractors on their websites are true or not. Since you don’t have access to third-party confirmation of areas like costs and quality of work.

This is where you will need reviews on Google My Business to rank higher in local searches.

People will trust your business because it has 10-15 reviews in the 4-5 star area. But those reviews will not show up magically.

You will have to outreach your happy customers and ask them to leave reviews on your site. This can be done by email, postcard, or by only telling them verbally to provide a review about their experience with you.

You have other options – take help from review-management platforms like BirdEye, ReviewPush, and Pozative. They will help you in:

● Organizing your customer reviews.
● Sending review requests through text messages.
● Replying and responding to new reviews on Google directly from email alerts.

Regardless of the fact how you do it, your review requests must encourage customers to be honest and detailed in their analyses.

Ask them for original photos of the work you did for them or a product they bought from you.

Photographs are a great way of boosting your Google My Business Listing.

2. Ditch Spammy Tactics
Google is smart enough to recognize your lies. If you try to cheat the system by, for example, automating content, creating doorway pages, and keyword stuffing.

The same applies to Google My Business. Google’s beloved tool would not let you get away with your spammy tactics. After all, it is the most robust and largest search engine in existence. Google will not let you go unpunished for paying people to leave positive reviews.

Your potential customers will only trust authentic and honest reviews.

And it is not only confined to Google, the review sites like BirdEye, ReviewPush, and Pozative also check for spammy tactics. They will get to know if you pay some suspicious website for faking a five-star review for your business.

Review sites can detect spammy reviews and will flag your site as being not trustworthy. The flag will result in a popup showing every time users arrive on your website, warning them that your website is not a trusted site.

The same concept pertains to incentivizing customers like future discounts for people leaving positive reviews. In this way, customers will be deceived and end up with a bad experience.

3. Respond to Negative Reviews
Instead of engaging in these under-hand methods, you are advised to simply arrogate negative Google My Business reviews before they happen or to respond vigorously to negative reviews on your site.

The former would be a tough nut to crack since you will have to dig in and ensure that every aspect of your business is running smoothly.

You have to cater to your customers at all times, and if something goes wrong, approach in an understanding manner and make sure the issue is addressed then and there, and make sure your customers are happy when they are leaving.
If negative reviews appear online, try reaching out to those customers by apologizing and empathizing with them. This will help you in showing to the general public that you care for your clients even if they leave your establishment.

4. Harness the power of New Google My Business Tools
The best tip so far for boosting your Google My Business Listing would be to harness the power of the recent additions to the arsenal. The new online business tools were rolled out by Google.

One of those features is the Google Marketing Kit, which helps you in creating free stickers, posters, and social media posts to advertise the promotions and events of your business.

In particular, the social media posts will help you in gaining enormously and will help you in boosting your online presence. You will be creating cool posters of your positive reviews, featuring blurbs from the text, and then you will be sharing them on social media platforms like Facebook, Instagram, and so many more.

Google My Business also helps your customers in following the local profile of your business just the way they would do on a social media platform such as Facebook or Instagram. In this way, followers will be able to follow your business’s:

● New Google My Business social posts.
● Offers.
● Events.
● Product updates.

All of these things will help in increasing your brand awareness among your followers.

Last but not least, Google Posts helps you in advertising new coupons, deals, and events in a whole lot of creative ways. You will be using photographs, videos, and call-to-action buttons for driving up user engagement.

Google Posts is a great tool from Google My Business that helps in advertising because the analytics features allow you to view how users were interacting with your posts. The data that you procure will be used to craft even better posts for the next time.

Building Google My Business profile is essential so that Google can rank you higher on its SERPs. But creating a Google My Business profile will not solve all your problems unless you practice vigorous online activities to establish your brand reputation online.

And if you are finding it difficult to do it yourself, always seek professional help from any reputed digital marketing agency and accomplish your goal online.

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