Posted on 29th March, 2022

How To Optimize The Core Web Vitals For Your E-Commerce Site

What is the loading time of your e-commerce site, or how long does it take for the site to become interactive for users? Any idea? If not, then you must figure it out. Any idea why? Will explain that here.

Directly or indirectly, loading time impacts the website ranking of e-commerce websites on Google. Google uses new page experience signals that include Core Web Vitals to determine website ranking. Do you know what is Google’s Core web vitals and how to improve them? Find the answer for you in this blog.

Important facts to know about Google Core web vitals

What are the Core Web Vitals?

Before ranking a website, Google analyzes its performance. As a result, Google considers various indicators and metrics to determine its ranking. It examines the website speed, the visual stability of the site, and its reactivity, termed “Core Web Vitals”.

What are the main metrics that constitute Core Web Vitals?

Core Web Vitals include three key metrics:

  • Largest Contentful Paint or LCP: The amount of time it takes a site to load the content of a page is known as the LCP. Usually, it should not exceed 2.5 seconds. To put it another way, if your website takes longer than 2.5 seconds to load the content, it is a concern. Ultimately, visitors leave the site.
  • First Input Delay or FID: The total amount of time it takes to make your website interactive is called FID. Keep in mind that it should not take more than 100 milliseconds. When your website takes more time to become interactive, improvement is needed. It is an indication of your website’s poor performance.
  • Cumulative Layout Shifts or CLS: CLS allows you to track how often users encounter poor visual quality. Therefore, you can measure all the changes that occur when the page loads. A higher CLS happens when elements move or bounce frequently to adjust to the layout on a page. A CLS greater than 0.1 is not acceptable.

How can you measure Core Web Vitals?

Proper SEO techniques are crucial for boosting your website’s Google ranking. For that reason, consulting SEO services providers in India is always advantageous. Additionally, knowing how to measure the Core Web Vitals is crucial if you want to improve the ranking of your e-commerce website. After all, before you repair anything it is important to find out the issues. So consider the points mentioned below:

  • Use Google search console: It helps you analyze the page performance of your e-commerce website. Using real-world data from the UX report, this report highlights pages that need improvement.
  • Pagespeed Insights: It helps to check the performance of your website by measuring the core web vitals. This allows you to pinpoint any problems and resolve them.
  • Chrome UX report: It is helpful to have the field versions of all Core Web vitals. You get real-world data in this way. Therefore, it is easier to locate the page that needs to be revamped.
  • Chrome Dev Tools: It helps locate and repair visual instability issues. The details are accessible from the summary tabs by selecting a layout shift. Besides, you can also check TBT or Total Block Timing using this tool. As a consequence, you will be able to enhance the FID.
  • Web Vitals Extension: You can easily download it from the Chrome web store. It is also helpful to measure the Core Web vitals.


How to improve the Core Web vitals for your e-commerce site?

When you have identified the problems, it is time to figure out how to fix them. Check how to resolve LCP, FID, and CLS issues separately.

Ways to improve LCP:

Consider the following points to improve LCP:

  • Improving your server-side code is a good idea.
  • Get rid of unnecessary third-party scripts.
  • You can also upgrade your web hosting to make the site load faster.
  • You can also reduce the render-blocking code on your website by optimizing CSS.
  • Reducing Javascript blocking time is also beneficial. Minimizing JavaScript files is one way to do that.

Ways to improve FID:

The following points are helpful to improve FID. So, read on.

  • Consider minimization of JavaScript.
  • Too much reliance on cascading data fetches is not desirable. To reduce it.
  • Reduce the amount of data that has to be post-processed on the client side.
  • Long-running codes can be problematic due to simultaneous execution. Hence, split them into smaller ones.

Ways to improve CLS:

To improve the CLS, consider the following points:

  • Consider including width and height measurements on your video or image elements.
  • To display advertisements on your website, you must reserve a slot size.
  • Placing ads near the top of the viewport is not acceptable. Instead, place them in the middle.
  • Properties such as shadows or box sizes are likely to lead to layout changes. As a result, it is advisable not to use animation for such properties.

Why is it important to improve the core web vitals for your e-commerce site?

As an e-commerce entrepreneur, you already know the importance of staying competitive in today’s market. But how do you stay competitive in the digital age?

Boosting your website’s ranking is one way. However, E-commerce sites are a little different than other business websites. To improve the site’s ranking, you need to pay careful attention to Google Core Web Vitals. Hence, optimizing the core web vitals of your e-commerce site is essential.


To improve your website’s ranking, you need to understand how Google evaluates website performance. And hopefully, this blog will help you evaluate and improve Google’s core web vitals.

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