Posted on 7th October, 2021

The Dependency of Businesses and People on Social Media

We get our first daily news update from our social media accounts more frequently than from any other sources. Isn’t it true? Therefore, imagine how many hours we spend each day on various social media platforms!

Social media has become an excellent marketing tool for any business. After all, social media allows people to learn about various products and services conveniently.

In this article, we have explained how businesses and individuals are dependent on social media platforms.

Some key facts on daily social media usage around the world

Every day, people all over the world spend a significant amount of time on social media. Social media provides a varied range of news. Furthermore, there is plenty of opportunity for engagement with one another, as well as with the business owner or service providers. Additionally, it’s a place where people can share their opinions without fear or any restrictions.

Let’s have a look at the data below, which we have gathered from Statista. It will assist you in comprehending how people around the world are currently engaged in social media platforms.

  • In 2022, internet users around the world spent an average of 147 minutes/day on social media. In 2021, however, it was 145 minutes per day.
  • At this moment, the global social media penetration rate is roughly 54 percent. Western Europe took the top spot, with a social media penetration rate of 79%.

Role of social media platforms to facilitate business growth

After reading the facts mentioned above, you may have understood how social media has become an essential part of our lives. Social media indeed plays an important role while promoting your business. Even social media marketing is essential to provide branding services. So, let’s take a look at how social media can help you develop your business.

A popular means of finding prospective clients:

Finding clients for your business becomes a real challenge if you don’t know how to find them. Well, social media can be a fantastic option. Social media sites are a great draw for people nowadays, thanks to all of their features. Thus, you can easily grab the attention of a lot of people through attractive posts. Among those viewers, you are surely going to get your potential clients.

It is cost-effective:

It should not be prohibitively expensive to promote a brand. Is there a cheaper way to promote your brand outside of social media? Yes, using social media to promote your business is completely free. Some sponsored adverts, on the other hand, require you to pay a fee. But that isn’t going to break your bank.

Easy for interaction:

While promoting your brand on social media many people can come up with their queries. You may answer all of their questions via messages or even live chats. You can answer a lot of questions about your products or services. Besides, you can inform people of the importance of purchasing your products. You will have the opportunity to convince them of how your services would assist them in resolving a variety of issues.

Easy to share all the updates:

Promotions are important, but sharing the latest updates is equally important. Various social media platforms are an easy way to share all updates. Using this method, you can inform your customers as well as other people about any new products or service additions. For instance, if you are launching a new product, you can share posts or promotional videos, or even Instagram stories. Additionally, letting people know about some great offers on your products will be easy.

Why do businesses rely on social media marketing?

For a variety of reasons, brands and businesses are putting a premium on social media marketing. Read on to see how effective branding services by utilizing social media platforms can help the expansion of your business.

Improve brand awareness:

You must let people know that your brand exists. Boosting brand recognition, therefore, is a must for your business. This will allow people to identify your brand more easily. Therefore, making use of various social media platforms can help build brand recognition. Hence, social media marketing is imperative.

Grabbing the attention of viewers:

Buyers are required for your products. But how do you attract buyers if your products aren’t available for public viewing? This is when social media platforms like Facebook, Instagram, and others come in handy. There you can share your business-related posts and get your buyers. Yes, it’s that simple.

Get higher conversion:

A trustworthy product will encourage people to buy it. When promoting your brand, ensure you prepare content that helps people believe that your products are trustworthy. Only then will your ads bring you, customers. So, social media marketing helps improve conversion rates.

Increase traffic to your website:

You’re sure to see a higher level of website traffic once your brand becomes known to people. To make this happen, you need to conduct an effective social media marketing campaign. If you convince them that your product is worth their money, they’ll surely visit your website. So, don’t forget to attach the link to your website to your social media page.

Meeting more people:

You will always have to think about increasing your customer base. Hence, you need to get in touch with as many people as possible. Therefore, social media platforms are the best options. Only through various social media platforms, you can make your brand more popular. With your brand gaining popularity you will get more customers. So, it will only happen when you successfully conduct a social media marketing campaign.


We can now say that the virtual world has become a dominant part of practically everyone’s life. Social media platforms are just a convenient means for individuals to connect. The key to the expansion of any business is effective communication. It is social media that has streamlined this massive and complex process. Moreover, it has successfully bridged the gap between buyers and sellers in a systematic manner. So, businesses have no alternative but to rely on social media to stay in the game.

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