Mobile App or Mobile Website- Which Is More Beneficial?

Confused between a mobile app or a mobile website or perhaps both? Here’s the article to clear all your doubts.

If you are planning to start an online business, you cannot escape yourself from having a mobile-friendly website. It is because present-day customers mostly access the sites from their smartphones than using their PC’s and a mobile website is always beneficial in giving them a user-friendly experience.

But when you think about having a mobile website or getting a mobile app, which one should you choose first? Is a mobile website similar to a mobile app?

Well, a mobile website is quite similar to a mobile app, yet there is a difference between the two. What are those?

The characteristics of a mobile website are similar to a standard website. The key difference here is the responsive design. A mobile website always includes responsive design, making the website looks good on any device regardless of the screen size, and also needs an internet connection to access the site.

But to use any mobile app, users first need to download the app on their device’s internal storage, from the designated store. The advantage is that users can access the app anytime, even if they don’t have an internet connection.

Which one will be more advantageous for a business?

Before asking this question, you first need to understand the target you wish to achieve. Once you get a clear idea, you can summon what you need.

If your goal is to reach the maximum audience, then probably you must consider to getting a mobile website. But if you wish to remain confined within a specific set of audiences, then you must go for a mobile app. Again having a mobile app without a mobile website doesn’t make any sense.
So, the best part would be to get a mobile website first, and once you are very closer to your goal, you can think of getting a mobile app.

Below are some of the advantages of a mobile website-

1.Compatible
It doesn’t matter if users are using an Android phone or an iOS phone. A Mobile-friendly website is compatible with any device, irrespective of the screen size of the device. The output will always be the same.

2.Accessible
If users have an internet connection, they can access the site from any remote location that too instantly.

3.Upgradable
Adding or removing features is comparatively easier than mobile app, as these websites are more dynamic and flexible than a mobile app. And any change if made is visible instantly.

4.Shareable
If users find your site to be useful and relevant to what their peers are also looking for, they can easily share the link of your site with them.

5.Budget-friendly
Mobile-friendly websites are not only cost-effective but also time-saving and can easily reach the mass through Search Engines.

6.Indelible
The life span of a mobile app is short unless your products are exclusives. When users face any storage issue, they tend to delete the apps that they visit rarely. But users can’t delete a mobile website. They can always return when they wish.

Advantages of a Mobile app-

1.Interactive
Encourage interactive sessions with your potential clients. So, if you are from the gaming industry, never fail to include a mobile app.

2.User-friendly
You can easily give a personalised experience to your target audiences. There remains no dependency on the web browser users is using.

3.Encourage Push notifications
Easy to keep your users updated about the latest products or offers you are having through push notification feature. So even if your target audiences did not visit your site for long, they always get the updates.

4.No need of Internet
Since the data are stored locally, you can easily access the content or perform a few actions, even if you don’t have an internet connection.

Take the Right Decision
In case you are looking forward to including a mobile strategy for your business, why not reach out to the experts of Futuristic Bug and take the right decision. With more than 15 years of experience as a reputed website design company, we have worked across every industry who wished to make their online presence. Don’t delay and take the right decision by hiring us!