Posted on 27th December, 2021

Is SEO Effective in Building Brand Recognition for Companies?

Walter Landor, the famous Designer and the founder of brand consulting firm Landor, once said “Products are made in a factory but brands are created in the mind ”. In simple words, brand awareness occurs when consumers become aware of your products and services. A low level of your company’s brand awareness would mean you could not generate more sales. Therefore, you need to get more people to recognize your brand as you will agree with the author, Larry Ackerman who said “identity is cause; brand is effect, and the strength of the former influences the strength of the later ”.

Importance of Branding:

As a business owner, you know how important it is to find clients who recognize your hard work and buy your products. Hence, branding is essential for standing out from others. The CEO of Coach Ville Dave Buck once mentioned that “Your brand is a gate away from your true work ” because When you create a compelling brand you attract people whose expectation from your brand is high. Therefore, it is important to make plans that attract your audiences. After all “Brand is just a perception and perception will match reality over time ” and this statement of Elon Musk cannot be refuted. For this reason, you should look for a top branding company in India.

What is SEO and how important it is:

SEO or search engine optimization is not just a means to improve the visibility of your website. It is a process to help Google find your website so that Google will provide it with a higher ranking on its search engine results page. The founder of Main Street ROI, Phil Frost has also said “Successful SEO is not about tricking Google. It’s about providing the best search results to the users.

  • SEO is needed if you want to obtain a high ranking in the SERPs.
  • As soon as you gain a higher position in SERPs, your website starts to attract more visitors organically. Thus the visibility of your website increases.
  • To reach a particular set of readers, you need to use some relevant keywords. In fact, SEO services in India are always prepared with long-tailed keywords in order to improve your rankings.
  • An SEO-driven website is more responsive and mobile-friendly.
  • The websites that Google trusts are the ones that are more reliable. Domain authority should therefore not be overlooked. Consequently, a good SEO guideline will always help you maintain good Domain Authority. In fact, it will have a direct impact on your website’s SEO score.

How does SEO affect your company’s brand awareness?

Studying the famous brands will help you to understand how they became so well known. They have achieved a higher ranking on Google. This is not possible without the assistance of SEO. Once Neil Patel has shared that “No website can stand without a strong backbone. And that backbone is technical SEO ”. All the famous brands know this because they realize SEO and branding are inseparable. This relationship may be better understood if you consider the following points:

  • SEO experts are always available to calculate your ranking on the basis of Google algorithms. SEO helps in developing content that can also increase your company’s search engine ranking.
  • A brand that becomes more visible attracts more traffic to its website. As a result, people become familiar with your brand and services.
  • Branding and SEO work together as both are excellent strategies for increasing product sales.
  • SEO can also increase the trustworthiness of your website. People begin to trust you when they hear about your brand from a reliable source. Having the trust of your customers is really important for your brand.

How to make the best use of SEO for building brand awareness:

Let’s take a look at how this digital marketing tool can help build brand awareness for your company.

Increases the number of inbound links:
Link building is arguably one of the most effective practices that fall under SEO. The objective of this step is to increase the SEO ranking of the website. Infact, link building is one of the best strategies for increasing the awareness of your brand as it increases the number of high-quality links going to your website.

Lets your website appear organically:
The purpose of using well-researched keywords is to improve the organic appearance of your website. Matt Cutts, Google’s former head of the web spam team has expressed the same opinion, “The objective is not to make your links appear natural; the object is that your links are natural ”. Therefore, all of the leading SEO services in India will advise you to use long-tail keywords so that your search engine rankings can be increased. Branded keywords can also help you boost the popularity of your brand’s website.

SEO and social media:
The SEO ranking of your brand increases when you take the help of social media to post engaging content. Social media helps your brand track its target audience. With the help of social media, you can make your brand known to your target audience. People can easily reach your website and you may also attract another website for inbound links. Thus, the SEO score of your website increases along with the recognition of your brand.

Prepares engaging content:
The function of SEO is not just to research keywords and stuff your content with them. Using those keywords is meant to ensure that your content will reach your intended audience. By using appropriate keywords for your brand, your customers will easily find your content. Plan content that does not just describe your product but also gives reliable information to your customers.

And finally we can say that,

We live in a digital age where your brand cannot survive without proper SEO guidance. The way you choose to tell your brand’s story with the help of SEO services is entirely up to you. In the end, “If you don’t give the market the story to talk about, they’ll define your brand’s story for you, ” and you cannot deny David Brier.

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