Posted on 28th May, 2021

Design Tips for your Hotel Website for Boosting Conversion

Are you looking for hotel website design tips? Have you searched the Internet for website design services but to no avail? Do you want a stellar website design for your hotel?

Don’t you worry as Futuristic Bug is here to watch your back!

Why do you need a website for your hotel?

The answer is simple – for boosting conversion, guide your clients to book a hotel room through your website.
It’s not the aesthetics and content on your site that matter the most, getting direct bookings on your website and people checking in to your hotel is what you want from your hotel website.

Don’t get me wrong – the aesthetics and content of your website also matter, but they are only the tools through which you boost conversions.

That is why we have compiled a list of 6 hotel website design tips to boost conversion.

They are as follows:

1. Go for a Responsive Design
More than 148 million people make use of the internet for booking reservations globally. This figure amounts to more than 57% of all travel reservations made per year.

Since people are more comfortable using the internet for almost anything, there has been a boom in sales through mobile devices.

31% of leisure travellers admitted to booking hotels through mobile devices and 53% of business travellers said the same.

Numbers don’t lie!

Hotel bookings are coming from all kinds of devices – tablets, smartphones, desktops, and laptops. Therefore, you need to have a website that is responsive to any device.

A responsive website can adapt to the device it is being accessed through. This means that your hotel website will be navigable on all types of devices ranging from smart TVs to mobile devices.

This will help you in boosting conversions. Your hotel website design needs to be responsive to allow ease of access on any device.

2. Hassle-free navigation
Imagine you were driving on a road trip, but you lost the map – what would happen to you? You won’t ever reach your destination. The same is the problem with making the navigation bar hard to find.

Here are a few tips on how to make the navigation on your website a breezy affair:

● Ensure the navigation bar is where your guests expect it to be. People like to visit familiar websites. This is called cognitive fluency.

● Ensure the navigation bar is simple. Too many cooks spoil the broth! In the same way, too many options negatively impact conversions. You are advised to provide a link to ‘Rooms’ or ‘Suites’ and then sublink the types of rooms or suites you have.

● Use contrasting colours for ease of navigation. The colour scheme you use should make the navigation buttons stand out and not get lost by blending in. This psychological phenomenon is called “schema” and it helps in drawing attention to specific things, thereby helping in boosting conversions.

● Make use of the serial position effect. The serial position effect says that the attention of the viewer is the highest either at the start or at the end. Therefore, provide important navigational aspects such as the “Book Now” button at the start or the end of the menu, while the less important things are in the middle.

In this way, you will be able to offer hassle-free navigation on your hotel website design.

3. Simplicity is the key
The most important principle of web design is to keep things simple. Our web design experts will tell you that the less visual work the user has to do, the better are the chances of conversion.

Although this might sound trivial it can’t be stressed enough.

According to a study conducted by Google, visitors will judge aesthetically in 1/50th-1/20th of a second. And the visually complex websites were considered less beautiful than the simpler ones.

4. Make use of directional hints
Humans tend to follow subconscious visual hints that are shown to us. Loads of case studies have shown that visual cues such as arrows, lines, tunnel effects, and even the direction a person is looking at are of paramount importance to direct attention towards specific elements on your hotel website design.

You can use the visual cues to direct attention to your CTA (call-to-action) button or navigation bar or testimonials or other important elements.

This is a subtle way of drawing more attention to important things on the website.

5. Highlight your CTA

The most important aspect of driving direct bookings from your hotel website is the call-to-action button. It should be highly visible by the use of contrasting colours and visual cues. The text that the CTA button carries also directly impacts the conversion rates.

That is the reason why we offer website design services that make your call-to-action stand out amidst the crowd of other content on your website.

To make your CTA stand out and draw more attention:

● Use a colour that separates the CTA from other important elements on your website.
● Get a clickable button. Make it distinguishable and provide enough space around it.
● Ensure the size is sensible – not too big or small.
● Use A/B testing to determine what works best for your hotel.
● Don’t make use of vague copy, encourage your guest to take action.

In this way, you will be able to make your call to action stand out.

6. Your hotel website design needs to be relevant to your hotel
Provide highly relevant images, copy, and overall design for boosting conversions. Don’t use fake imagery to lure guests. I had this experience where I was lured by the website that had lush green balconies on the rooms but the reality was far from the truth.

To make sure this does not happen:

● Make sure you have a robust customer persona for working from.
● Make sure the elements on your site resonate with the true experience that you will be providing.
● Read your copy without looking at photos. Does it still paint the right picture?
● Then look at your photos without reading the copy. Do the photos relay the correct message to your target audience?
● Use A/B testing to figure out what will convert better and optimize your site from there.

Website design is very important for increasing hotel bookings and website conversions. Your design needs to be simple, offer hassle-free navigation, and relay the correct message to the target audience.

So in case, you need any assistance related to website design services to boost conversions of your hotel website, reach out to our experts without any delay? For details visit our website

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