Posted on 30th September, 2022

Dating App Development: A Comprehensive Guide

The usage of dating apps has become highly popular in this 21st century. Thanks to the technological advancements that have changed the way people date these days. This immense popularity is influencing more software companies to develop dating apps.

If you are one of them and planning to be one, you have certainly taken the smart decision. So, let’s check out some key features of dating apps that will help you stand out from the rest.

Dating Apps: What do you need to know?

The dating app is a software app that takes advantage of GPS for the users to find people, connect with them, and also to arrange dates. Many dating apps offer to fill an extensive form that helps it to determine matches.

Some dating apps allow you to filter the details all on your own. It also analyses individuals based on certain criteria such as age, gender, geography, goals and interest. All of these are important for improving the search of your matches.

Types of dating apps

Following are the various types of dating apps that are available, so just take a look to know more.

  • Location-based: This kind of dating app helps users to find and connect with people who are nearby. It utilizes the users’ location, and radius and finds the best match for them. Moreover, the users can find suitable profiles to choose from. Bumble is a good example of a location-based app that has become quite popular.
  • Niche-based: This kind of dating app mainly target a particular user group like sexual minorities, older people and some ethnic group. Only a specific group of users can benefit from such types of apps. Hornet, HER, and the league are a few examples of such apps.
  • Matching-algorithm-based: This kind of app asks the users to fill out a questionnaire to provide certain information about their interests. The users may have to share information regarding their hobbies, preferable relationship types, lifestyle etc at the time of registration. After that, it becomes easier to get the best profile with the help of machine learning algorithms. Match, Zoosk etc are examples of this kind of dating app.
  • Traditional: When using a traditional dating app the users will have to pick profiles from the list of available profiles. EHarmony is an example of an ideal traditional dating app.

Some important facts to know about

29% of users download dating apps mainly due to their curiosity and 19% of users feel dating apps make meeting someone new more convenient.

Following are some important facts that you must know about dating apps:

  • It was estimated that revenue in matchmaking will reach nearly $3.758 billion in 2022.
  • By 2026 revenue is predicted to grow at a 6.9% yearly rate.
  • The total number of estimated users will reach 153.5 million by 2026.

Advantages of using dating apps

Following are some of the benefits of using dating apps.

  • Getting fast access to the service
  • Advantages of finding and meeting suitable matches
  • Easy to avoid unwanted connections

Simple steps to develop a dating app

In app stores, there are a lot of dating apps already available. Therefore, your app has to be built uniquely so that it can attract many users.

Follow the steps mentioned below suggested by leading app development services providers in India to develop your dating app.

Thorough market research:

Developing a dating app certainly is not easy without conducting any proper and in-depth market research. You need certain important and useful information to create a high-end and useful dating app. While conducting the research work make sure you find the below information.

  • A complete study of the current market trend is a must.
  • Having a clear understanding and idea of the demographics(age, male-female ratio, income, location, etc) is important.
  • Having a detailed user portrait is crucial.

You must have a complete idea of all these so that creating a unique app does not seem a challenge for you.

Know your competitors:

There is a lot that you can learn from the other competitive apps to develop a user-friendly and outstanding app. So, take a look at their features, method of monetization, advantages and disadvantages etc. You must also take a close look at the details of each app along with their unique selling points.

Sketch a useful dating app idea:

Launching an app is not enough. The idea should be accepted by the users. However, creating a new app can be challenging as a lot of work is included with it.

Moreover, you must ask your potential customers their preferred features on their desired dating apps. This way, it becomes easy for you to understand the important features.

Work on the app’s design:

Whenever you work on designing the app, make sure the user interface should support the app’s features. Your app’s design has to be attractive and interesting. For that, you need relevant background images.

Also, while selecting the colour scheme, you must stick to something positive and energetic. Interactive elements are also important for communicating with your customers. For preparing a user-friendly app, you must keep the onboarding simple.

Add great features:

Your app must successfully keep the users engaged. That’s why including gamification factors are a must. On top of the general functionality, you must add a behaviour-stimulating feature. You can offer rewards or motivate the users to take actions like adding great quality pictures.

Have a proper marketing plan:

Promoting your dating app is a must, and that’s why you need to have a perfect marketing plan. For an effective marketing campaign, you can take the help of social media platforms, and build paid ad campaigns. You can also take the help of content marketing and landing pages. Most importantly, focus on conducting an ad campaign that will help promote your app effectively even before that is launched.

Key features of a dating app:

You need to think out of the box when it comes to creating an amazing dating app. Below are the features that leading app development services providers in India would always suggest adding to your app.

  • Social sign-in: The dating apps should allow users to create profiles using social media accounts like Google, Twitter, Facebook etc. This makes the process of signing in much easier.
  • Profiles of the user: The apps must set up a basic user profile after receiving data from the social media accounts.
  • Swipe: Adding features to swipe right or left on the suggested profile is also a great idea. As it is a commonly found feature among dating apps, users will not find any difficulty while using your app.
  • Geolocation: This is another useful feature that can help you develop a user-friendly app. By adding this, it would become easy for users to find the locality where they can meet people.
  • Secure verification system: You need to take care of the security and the privacy of the users as they can be at risk.
  • Live Video chat: Make sure your app has a live video chat option to help connect with people. This will help users to choose live chat options, which will engage the app users successfully.
  • Privacy settings: The app must allow users to block and report profiles that may create an unnecessary annoyance for them.
  • Monetization: The dating app must help you earn a certain amount of revenue. That’s why you must add certain features to the premium version. Only users who will buy those premium versions will be able to get the benefits of it.


Hopefully, you have received all the information to help you develop a reliable and user-friendly dating app. Furthermore, hiring leading app development services providers is always a smart move, if you want to give a professional touch to the dating app you want to develop.

Get started now

Let your expectations meet our expertise

In order to establish your brand/business, you first need to acquire a strong online presence. And, we being quite proficient with our web design and development process, can help you amplify your brand successfully.