A Marketer’s Guide To The Best SEO Practices

Organically attracting more visitors to your website is absolutely essential. The growth of your business depends on the potential clients you have. Because of this, it is necessary to use the latest and most effective SEO tactics. Digital marketers must keep up with SEO tactics because they are ever-changing. We have highlighted a few of the most important SEO facts in this article.

Let’s get started!

Some important SEO statistics to take into account

Once you have a solid understanding of how SEO functions, you may use its strategies even more effectively. Take a look at some of the important SEO data that are provided below to better comprehend it.

• The top five websites receive the most visitors and more organic traffic. Two-thirds, or 67.60%, of all SERP clicks, lead to the top five results on the first page.
• On average, the first result in SERPs has 3.8 times more backlinks than the rest.
• After updating and republishing old blog posts you can also expect the growth of your organic traffic by 106%.
• According to 70% of marketers, SEO produces superior outcomes over PPC.

Some helpful suggestions for top SEO techniques

In the coming days, only the most recent SEO tactics will help your website rank higher. Therefore, adhere to the advice provided below by the top SEO service providers in India.

Your website’s UX is important:

As per Google’s updated Core Web Vitals the UX of your website would also be verified. The 3 main things that Google will verify are the site’s stability, loading speed, interactiveness, and also its responsiveness.

Google will now evaluate the user experience (UX) of your website for the following reasons:

• According to a poll, more than half of all global traffic comes from mobile devices. Google has adopted a 100% mobile-first indexing policy for this reason.
• Google aims to give its users the best engagement and experience possible along a variety of devices. This makes it crucial to concentrate on and improve the user experience (UX) of your website.

Entity-based SEO:

Entity-based SEO is a term that can be utilized to effectively characterize your industry. Its main focus is on large topics and concepts and to help Google find accurate topics easily.

In order to help reach your content to the right audience, you need to identify the right keyword. After all, search engines have evolved enough to figure out the right meaning of each search query. So, carefully choose the word that is related to your niche. Also, make sure to include them in the meta title and description.

Internal linking:

With internal linking, you can connect different pages on your site with the help of specific keywords. It also helps you to improve the traffic of each page and as a result, enhance your site’s ranking. Google also needs to understand the context through anchor text and indicate the value of the page. With internal link building, you can also help Google to crawl other pages easily.

Creating video versions of blog posts:

Your website needs more audiences and video posts can do the magic. Interesting video content has always engaged target audiences more successfully. As per research, websites with video content receive 41% more traffic. That’s why you can make video versions of all your blog posts and share them on your site. Besides, this will also help you gain more organic traffic from the SERPs.

Google Discover:

Content creation as per the need and interests of your target audience plays a vital role in improving your website’s ranking. Google has created an AI-driven mobile news feed which has made this task less difficult. Mainly it’s a kind of query-less search with topics that resonate with the user’s interest and previous behavior. So, you can easily find the topics that have successfully engaged the visitors.

Who should use it?
Google Discover is certainly not an ideal choice for all types of websites. Consider using it if you have a website in the following categories:

• e-Commerce business
• Home and Garden
• Pets and Animal
• News and Media
• Arts and Entertainment
• Sports and activities-related website

Tips to appear on Google Discover:

• Create high-quality content
• Include max image preview meta tag

Improve and update the existing content:

Leading SEO experts in India always suggest maintaining the website with the updated and latest content.

Consider the points below to update your website content:

• Modify the existing blogs: You must keep posting new blog posts to keep your website relevant to the query of your website visitors. However, you can include new information in your old post and keep it updated. While making updates make sure you include some relevant keywords in your article.
• Original data is a must: Visitors read your blogs or see your content in search of the original information. That’s why you must not include irrelevant or incorrect information in your content. Again, experts also suggest including infographics or charts to get more backlinks. Users will also share such interesting content on social media platforms.
• Keeping old images won’t work: You cannot keep images that you shared 5 years ago. That’s why find the latest and most relevant images and update them.
• Take the help of content-gap analysis: Find out what topics you forgot to include on the website. A content-gap analysis can help to identify this and that’s why you can utilize various tools. Identify what your content is lacking and make the changes to find improvement in the results.
• Long-tail keywords: By using long-tail keywords you can expect to receive better traffic to your website. Therefore, you must prepare blog topics that are relevant and properly include keywords. Generally, a long tail keyword contains 3-5 words and these are more specific terms. Moreover, these are not highly targeted keywords and that’s why they can help you rank better.

Conclusion:

If you use the wrong SEO technique for optimizing your website, you risk it ranking lower. Therefore, staying up to date with the latest SEO techniques will help your website rank better. For that reason, be sure to incorporate the tips we’ve shared here into your SEO strategy. You need to rank your website higher, which is why these SEO facts are so valuable.