A Look At The 5 Different Types Of Graphic Design

What is the first thing that comes to mind when you hear the term “graphic design”? Is it only about making something that looks nice? Not really. Then what?

To become a good graphic designer, you’ll need the right skill set to come up with unique and creative solutions. There are, nevertheless, a variety of graphic design tools available. Nothing, however, can substitute a designer’s knowledge and skill gained through years of hands-on experience. There are various types of graphic designs available. We’ve covered five different forms of graphic design in this article.

To know more, keep reading.

What are the key elements of any graphic design?

The graphic design aims to develop creative solutions for promoting a business’s brand identity. However, for a design to be considered a creative solution, it must include five key components. Yes, an expert designer from a company that specializes in branding and identity design services would also concur. What are those elements? Check out below.

• Balance: It indicates that all the components are properly distributed in a design.
• Hierarchy: It is an indication that all the components are distributed as per their order of importance.
• Alignment: This is required to properly organize a design so that information can be easy to interpret. Designers may utilize grids for this purpose.
• Repetition: A graphic designer aims to strengthen the brand identity of a company. For this purpose repetition of some specific graphic elements helps.
• Contrast: This helps draw attention to some specific features of the design.

5 different types of graphic designs

A branding and identity design services provider may offer various types of graphic design services. Here we have compiled a list of 5 different forms of graphic designs. So, have a look at the important details.

1. Visual identity graphic design:

This type of graphic design aids in the expression of a brand’s qualities through unique design concepts. In simple terms, it’s a method of using a group of visual elements to make a brand stand out.

The key elements:  Below are the elements that are essential for this type of graphic design.

• Logo: A logo is the unique identity of any brand. To design a perfect logo for a particular brand, the designer has to pick the right colors and typography. Besides, it needs an appropriate shape and sometimes a powerful catchphrase. Most importantly, it should express the brand’s message effectively.
• Colors: This is one of the most vital elements for designing the virtual identity of a brand. Each color expresses different meanings. Besides, this will determine how customers feel about the brand. For this reason, a designer should have a deep understanding of color psychology.
• Typography: An impactful visual identity depends on selecting appropriate typography. How to know if the typography is appropriate? It must be readable, adaptable, and also interactive.
• Graphics and icons: Simple designs often work best, but they have to be presented fashionably. Exactly for this purpose graphics and icons are certainly helpful.

Key skills required:
For virtual identity graphic designs, the designers must possess proper communication and creative skills. Besides, the designers must have a knack for conducting extensive research and have up-to-date knowledge of the latest trends.

2. Marketing graphic design:

Most of us are familiar with content marketing or any other sort of digital marketing when it comes to advertising a product. However, it is also feasible to promote products or services in a visually attractive manner. This is what marketing graphic design is all about.

What makes a marketing graphic design impactful?

Consider the following factors that are essential for impactful marketing graphic design.

• Having a simple marketing design: The purpose of designing a promotional banner is to build reliability. Hence, designing it with a perplexing approach will not help win the game. That’s why the design has to be simple with minimal text and graphics.
• Using contrasts will make it noticeable: When designers incorporate contrasts in their designs, the audience’s attention is immediately drawn to them. As a result, contrasting is an excellent technique to make the brand more visible.
• Using various font-size: The font size is important for making the content readable and appealing to the eye. As a result, designers can utilize a variety of font sizes. Furthermore, a larger font size might be employed to make the most crucial lines more visible.
• Picking colors wisely: Colours also play a vital role while conveying messages. Hence, while selecting colors attention is required.

Required skills:
For a marketing graphic designer having great communication and problem-solving skills is crucial. Besides, familiarity with print production is a must.

3. Publication graphic design:

It is all about making the designs for various types of publications such as magazines, and books. Understanding typography, as well as layout principles, is essential for the publication’s graphic design.

What are the roles of a publication graphic designer?

A publication graphic designer’s roles mainly include:

• developing layouts working closely with the editors or the publishers.
• making selection of proper typography and other important objects such as images, graphics, etc.

Must-have skills:
The designer must have excellent organizational skills as well as great communication skills. Besides, having adequate knowledge of digital publishing is a must.

4. Packaging graphic design:

Packaging is important for every single product. This is crucial not only to prepare the product ready for selling in the market but also for promotions. Hence, for every packaging graphic designer, knowledge of the print process is crucial. Besides, for impactful designs having an understanding of industrial design and manufacturing is necessary.

To be a successful packaging graphic designer, the possession of the following skills is a must:

• problem-solving attitude is required.
• understanding of print and industrial design.
• understanding what the clients need and also being aware of current trends.

5. Motion graphic design:

Online media, television, and movies all require this style of graphic design. Most importantly, motion graphic design is quite beneficial in the construction of a variety of video content. Moreover, the demand for motion graphic designers is rising on various digital platforms.

Few examples:

• Animated logos
• Trailers
• Video games

Conclusion:

Graphic design is an art that requires a designer’s knowledge and experience to achieve excellence. It is hoped that you now have a clear understanding of the different types of graphic design.