9 Simple Phases Of The Web Design Process

“For maximum benefit at minimum cost follow simple website design hacks and accomplish online business goals in a short time.”

The ability to deliver a website that is being strategically designed to focus, attract, engage and convert the target audience is the ultimate goal of the web design process. Web design is not only about coding, cool visuals, social media integration, content management system, and so on. Web design is rather a process that focuses on the key strategies, content creation, design elements that go into strategic presence on the web or network.

Web design is a holistic procedure that takes into account both form and function. There are variants of tools, talent, and an array of other things to be included for designing and developing stunning websites. That is the reason why entrepreneurs seek professional help from web design companies in India. But this blog will give you complete guidance on the website design process.

The Variant Phases of the Web Design Procedure

The web design process is an interactive and engaging step-by-step process. It encompasses various indicators like visuals, texts, and other elements that blend into making your website stand out. It is the simple harmony of various ingredients that synergize into these 9 steps stated below-

1. Project Details

The first initial step is identifying the reasons for creating a website and its existence in the market. You need to be aware of your organization’s position like the take of stakeholders, investors in your business, awareness of your products and services. The thought of web design is triggered due to the shift or change in the market, strategic decisions, or any new element in the market.

Then you get started on why the web design project is important by stating the goals, objectives, and narrative outset of the project to all the necessary personnel, from the site structure, contents, visuals, naming, navigation, etc. Then you need to confirm whether the stakeholders are all in with your idea by identifying the key audience, competitors, and how it will be effective for your business in the long run.

I. Project Summary
First, you need to get started with why you want to design a website for your brand and business. Then you can outline the general overview of your web design project, organizational background, the business environment that affects your business both internally and externally, what purpose it has, what unique value it markets in, and what extra it offers to the audience.

II. Goal Identification
The goal definition is the next point to be focused on. You need to identify your purpose, measure your aims and objectives, and highlight what your web design project will achieve in the current market. Then you can clear those goals to your assigned web designing team so that they can build it from your perspective. This will influence and impact the audience as well as embark the organization’s journey forward in the long run.

III. Target Demographics
You then need to filter out your target demographics and sort out your audience profile. You can do so on the basis of geographic locations, psychographics, brand perceptions, audience needs, online goals, business aims, and tasks routinely performed. The organization can only achieve its stated goals when your brand and website will speak to multiple audiences, organizations, customers, stakeholders, suppliers, governmental institutions, competitors, partners, investors, and so on.

IV. Key Message
Then you need to figure out what will be the key message that will attract your target audience and spark engagement with your brand and business. The key brand message will portray your enterprise’s vision and thereby motivate you as well as your users to work more enthusiastically. It will also help you to differentiate your organization and brand from your competitors and peers.

V. Competitive Market
Then you need to survey and research who are your products and service’s lead competitors. This will help you to design a unique selling point (USP) that will make you stand out in front of your rival organizations. You need t include a brief analysis and overview of the competitive organization’s websites. Additionally, you also need to take into account the content, visuals, texts, branding, messaging, navigation, call-to-action-buttons, and take out the key differences.

2. Scope Identification

The next critical step that comes after project definition is the scope identification in the simple web design process. You need to plan a well-defined project scope that will sight the specific activities along with specific timelines, and outline your deliverables, that will clearly set your expectations for your users and clients. You can easily track a web project through a Gantt chart. This not only portrays major milestones but also takes into account them by outlining tasks associated with each activity from the start to the end with proper dates.

The Gantt chart also offers a visual reference for the working team on your web design project but also shows the timeframe of each step that will be undertaken and the dependencies between them. Thus, it creates accountability and delegates the work among the web design team and you (or the client). It will also further distribute all necessary information among the client that is you and your hired web design team or web design services in India. This also maintains a tight delivery schedule and sparks efficiency as everyone has a particular task to perform but everyone is dependable on each other to assemble it on time.

3. Website Architecture

The next jump in designing a top-notch website is to sort out the site architecture which includes sitemap and wireframe creation of pages. You can create a sitemap by ensuring that you have considered all the possibilities or here the key pages in the website. This shows an interactive relationship between the user and your website. It also portrays how the website overall looks and how the navigation should be structured. The creation of wireframes provides a detailed overview of all the contents that would appear on each page of your website. Though there are no actual designed elements involved for the show here, the wireframes only guide how the hierarchy of your digital content on each page of your website will look like.

4. Content Creation

Creating digital content for your website and its individual pages also plays a very important part. This will help you to optimize your website by keeping Search Engine Optimization (SEO) and Content Management System (CMS) inclusive of all your content. It helps you to focus on every single area of your website and sort out the content hierarchy for the visual design in the next step of the web design process.

5. Visual Design

After you are done with stating the website architecture, wireframes, and content hierarchy, you can start off with the visual design and style that you want to include in your website. The overall visual design should be a split image of what your brand represents. The goal of the visual style should be that your users and web visitors can connect with your brand and business while going through your website. It should also connect with all the other forms of the organization’s communications. The vision of your brand and organization is a crucial part of the process. This is so, so that the web designers can put your perspective through the visual contents and convey the key brand within the design flow.

6. Website Development

After you are done sorting the visual style of your website with your web designing team, you can move on in putting life in your whole web design process. You can start off with developing new content, creating videos, images, slideshows, podcasts, and other virtual media that you deem fit for your website. This will put the flesh in your design pages. You can also start building out the HTML and CSS of the website that is needed.

7. Website Test Run

After the development procedure is completed, you can start off with website testing. Before going for a test run, it will be put on a particular production server. This can only be viewed by those who have the link when it was shared and internal audiences. Testing a website is very crucial and critical to determine its success rate and judge its performance. It is also important to figure out issues and glitches that are inevitable before your website goes live.

There is nothing backhanded from being more cautious because if the website does not function properly, has misspellings, broken design elements, or has any glitches, it can erode your brand image and business reputation. So you need to carefully review the website in this web design stage on multiple browsers like Chrome, Firefox, Safari, Internet Explorer and from multiple devices like smartphones, laptops, tablets, desktops, and so on. This is critical to check that your website is error-free and check where the breaks occur.

8. Launch

After the testing is done and has been reviewed multiple times you can get your approval from the project manager, stakeholders, investors and go for launch day. Once the website goes live and is launched, the web design process is not complete. You also need to prepare to address all the feedback from your target demographics and users adapting to the new website. You need to collect the data and make immediate changes after the reports are reviewed. Some major problems that are usually cited are broken links editing copy and making adjustments. Though changes in the digital space and the market are inevitable but can do your absolute best to portray your brand and business website accurately.

9. Website Maintenance

It is important to maintain your website and update the digital content. Website is the living representation of your brand and breathing entities that need to be supported and fixed from time to time. You need to make changes like fixing the broken links both in the backend and frontend, running the strategy, and formulating new ones in this changing environment.

You must make your website adaptable to change. This is also a huge segment of the whole web design process. You need to keep running the strategies which threads to achieve the organization’s goals and move forward. This will seed growth and expansion for your business and on the web.

Conclusion

With the descriptive web design process, you can equip your brand and business with a proper website. This will lay the foundation of your digital footprints and make your organization attract, engage and convert more visitors into customers. It will also help you to land global clients. Websites will help you to play effectively and efficiently in the shifting market. You can integrate with the digital marketing world with a slick website that aligns with your brand value. You can also hire professional help from any web design services in India that will work at par with your project plan of website design.