“Draft a mobile-friendly website in such a way that it powers your brand image, seams your user with your product/service, and strategically stands out in the digital market space.”
With over 51% of the traffic generated from mobile platform accounts, it is imperative that business owners lean towards mobile-friendly websites to make their brand and product/ services attract traction and boost sales.
Designing and developing a mobile-friendly website that of-runs seamlessly irrespective of the platform/device has a lot of benefits-
The main aim of a site owner should be to deliver a user experience that exhibits quality, fluency, and optimality across multiple devices/platforms to users. Every website should fit on the screen of every mobile device without compromising resolution or layout. To incorporate a mobile-friendly website, let’s check the following ways to know more about the deeds.
A mobile-friendly website makes user navigation neat, fluid, and strong. Whenever any visitor is viewing your website on a mobile device, they might need to zoom or scroll to check the elements, buttons, and contents. User-friendly navigation which is mobile responsive and intuitive- optimizes the whole user experience. There are reduced chances of any web visitor abandoning your web page.
Prioritize your navigation by making it more interactive and intuitive as it prevents unnecessary bounces from your ecommerce site. You can do so by implementing the following in your ecommerce website-
Pro Tip:
Keep testing your website on real mobile devices to check their response. This way you can ensure that your website is successful in delivering an optimal user experience.
A responsive website outlay helps in the scalability of the website irrespective of the platform, device, or screen size. Every site owner should ensure that its functionality is undertaken when they are pursuing a business website. The website adapts to different screen sizes without rendering any glitches or issues. The purpose of designing a responsive web design is to reach both desktop users and mobile users together. This expands the outreach of your ecommerce website on a global scale which is a feature that it can realign itself accordingly.
Google while indexing prefers those websites which are mobile responsive and ranks them higher accordingly. Responsive web architecture prompts SEO value and boosts the rankings in the Google search results. Therefore, it is now not an option but a decision to incorporate a responsive web layout and benefit from it in the long run.
Pro Tip:
Try to avoid any clutter in the website design so that users can navigate through your site seamlessly. Splashing of visual elements disrupts the functionality of the web design. Make your site proactive, avoid using complex elements or buttons and try not to confuse the visitors. Offer neat, relevant, and minimalist design which will make the navigation intuitive.
Studies have shown that more than 40% of web visitors abandon a website if it takes more than three seconds to load. Thereby, increasing the bounce rate and degrading the search engine ranks. Even Google intakes this factor of a high-speed website into consideration as a sign of a positive ranking factor while indexing your website. Therefore, optimizing your website’s loading speed and time is the next step at hand. You cannot compromise the web page loading time as it increases your website’s efficiency to generate potential customers.
Pro Tip:
You can inculcate various effective and optimized techniques to boost your website speed and later check the speed of your website on different website speed test analytical tools.
You need to optimize all your visual elements like images, videos, carousels, animations, graphics, etc so that it does not lag your website’s speed and performance. Include high resolution and quality visual elements on your website with a consistent flow for both mobile users and desktop users. Additionally, minimize the bounce rate as the web page will load faster for your visitors to checkout. You can use alt tags for images to describe them in the source code while the web application development procedure.
Pro Tip:
Steering clear of pop-ups might be a good idea to optimize the browsing experience of your website. Especially for mobile users, as pop-ups annoy web visitors while browsing content on your site. This increases the bounce rate as they might get frustrated and leave the site. Ensure that your web designer if needs ad runs, they might do it in a more sophisticated way rather than annoying the users.
For mobile-specific website users, contents are designed in a more compressed form than the desktop users. When you as a business owner are targeting mobile users too to generate incoming web traffic, you need to incur content in a more simplified manner. The website should showcase relevant information with precision in shortened paragraphs highlighting the main content only. You can even break the content with visual elements like images, videos, carousels, animation, graphics, etc. This will make your users interact better with an undivided attention only on your content.
Pro Tip:
Try to avoid auto-play video content to engage mobile users. It annoys site visitors accessing through mobiles with unexpected sounds and thus increases the bounce rate of the web page.
Meta tags have control over the viewport’s width and scaling so that all websites can be sized correctly on all the devices. The viewport meta tag instructs the web browser to go ‘Full Width’ by resizing the width of the web pages according to the screen size of the device it is viewed on. It is usually seen on the head of the HTML tag that is visible clearly on the user’s device.
Pro Tip:
Do not forget to use the snippet code to define the meta element on each web page of your website.
This is the time when mobile accessible and visible elements are showcased and prioritized in every sector primarily. Why should your website be behind the tracks? Get started with your website’s design and development now you know what are the most important factors that you should consider for your mobile-friendly web design.
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