Posted on 30th July, 2021

3 Advanced SEO Strategies to Boost Website Traffic

It’s time to update your SEO techniques if you do not see any progress in your website traffic. Yes, only effective SEO techniques can help you increase the number of visitors to your website. But how can you know which methods are the most effective for increasing your website’s visibility? Read on to find all these answers. In this article, we have covered 3 advanced SEO strategies to help you get more visitors to your website. So, let us begin!

3 advanced SEO strategies

You may come across a wide range of SEO tactics, but we have whittled it down for your convenience. After all, you need to be familiar with the most advanced SEO tactics. So, here is what you might find useful.

1. Get rid of keyword cannibalization issues

All SEO experts will warn you about the perils of jamming keywords into your content. Google may give a poor ranking to your website. One of the effects of keyword stuffing may make you face keyword cannibalization. What exactly is it? It happens when you have used many identical keywords in your content. This way you confuse a search engine. As a result, your website may show in the SERPs for something you didn’t even intend to emphasize.

How to identify Keyword cannibalization?

Is it possible to identify Keyword cannibalization in your content? Yes, it is possible and the process is quite simple.

Follow the steps mentioned below:

  • Firstly, list down all the important URLs of your website along with the keywords related to those pages.
  • Next, scan the list to identify duplicate entries and if you find any then it’s surely a sign of keyword cannibalization.
  • Lastly, various tools are also available to easily identify such concerns.

How to fix this?

Following are the ways that can save your website from Keyword cannibalization.

  • Give your website a brand new structure:
    What is your website’s most authoritative page? Identifying this would give you a chance to restructure your website. This can be your new landing page. Thus, you can easily optimize your website for a specific search term.
  • You can combine the content:
    In case, you have used similar content on two different pages of your website consider combining them into one page. So, you need to identify all the pages that are not performing well. Taking the help of various tools is also possible. On the other hand, you can also identify those pages that have more visitors. Even the leading SEO services providers of India would also suggest merging those two pages. You can see the difference.
  • Change keywords:
    At times, your content is well-crafted, but the desired result is not achieved because of the keyword. In this situation, you’ll need to come up with a well-thought-out keyword. It will assist your website rank for the relevant search phrases.

2. Improve your existing content

These days you can easily upgrade your current website content. This saves your time and effort in developing fresh content. Most importantly, why you should not think of using new content is that it will not bring traffic to your website overnight. However, is it easy to improve the quality of your website’s existing content? Or is it at all possible? When you know where to start, yes. Following the steps mentioned below will certainly help.

  • Stay up to date about what is new:
    If your existing content is out of date then it is certainly not relevant for your users. As a result, it becomes difficult to retain visitors to your page. Furthermore, because of the unrelated information, the bounce rate increases too. Hence, keep an eye out for new facts and information. Consider including them in your content. This way, you can make your content more relevant. As a result, perform considerable research on your niche before beginning to update your website’s content.
  • Utilize Google search console:
    You already know what makes your content stand out. However, with the help of a few tools, this work may be made even simpler. So, use Google’s search console to assist you. It helps you to analyze the performance report of the pages of your website. You can think of ways to improve the content based on the report. Besides, this will undoubtedly aid in increasing website traffic. Since you will be able to make modifications based on a complete website performance report.

3. Improve the core web vitals

It is no surprise to you that the majority of SEO methods are devised with Google’s preferences in mind. Hence you must not overlook the factors that Google uses to determine rankings. Google analyzes various factors to get a whole picture of a website’s user experience. Those elements are known as core web vitals.

What are the core web vital metrics?

The following are the three Core web vital metrics:

  • Largest Contentful Paint (LCP):
    It helps to measure the total time your website takes to load the main content. Remember, this should not take more than 2.5 seconds.
  • First Input Delay (FID):
    It helps to measure the total time a website takes to make it interactive for the users. The point to remember here is that it should take less than 100 milliseconds.
  • Cumulative Layout Shift (CLS):
    It helps to determine the measure of any unexpected layout shift in any given web page. The CLS score ensures if your target is fulfilled and whether or not you as a site owner are delivering a good user experience. If the CLS score range is below 0.1, then it is ranked as good, if the score varies between 0.1 and 0.25 – then there is a need for improvement and if the score is above 0.25 – the layout shift and UX in a web page is considered as poor.

Quick-fixes to improve the core web vitals:

Following are the ways that may help improve Google’s core web vitals:

  • Lessening Javascript execution can help improve the FID score.
  • Lazy loading is beneficial to improving the LCP score.
  • Another way to improve the LCP score is the enhancement and compression of images.
  • Your CLS scores will improve if you provide images with the correct dimensions.
  • To improve the loading time of your website you have to speed up the response time of your server. You can thus see improvement in the LCP score.

Ranking high on the first page of SERPs determines the success of your business. Customer trust is higher when a company has an enhanced digital presence. For this reason, take into consideration the SEO strategies we shared. Your website’s ranking will certainly improve.

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