Posted on 26th November, 2021

10 Important HTML Tags Vital For SEO

What Are HTML Tags and Why Are They Important?

HTML codes are small bits and pieces of codes that highlight the important part of the contents like in a blog post, image, that you put on the network and help you reach your target audience easily. HTML tags influence the visibility, quality, engagement and optimize the search engine results when any user is surfing the web. It also even gives instructions in a coded language to the search engine bots to rank higher in the Google SERPs and drive more traffic to the website in a more enhanced approach organically.

There are certain HTML tags that put the best foot forward of your website. Though AI or Artificial Intelligence has made huge progress in this field paving automatic management of content, HTML tags are still used to date because they are the direct interpretation of the key contents without any interference. This paves the way for the best SEO practices which help your website and page to land at the right time to your targeted audience. Most of the SEO experts in India or anywhere follow these rules that secure the top position in the search engine results.

Some of the essential HTML tags that are still in use and very crucial for SEO can be stated as follows-

1.  Utility of Title Tags
Title tag is the headline of the content that is displayed while you search for any content. It is a very important part of your digital content because it helps the users to make aware of your content and helps the users to check the relevancy of their search results. On part of SEO also it is crucial because the title tag is used while showing the top results, increasing the click-through rate and encouraging website engagement.

Title Tag should not be more than 60 characters as Google does not display the rest and you can also edit the part which is not required to make it more crisp and attractive. Your title should have the proper keywords that will help you to rank higher in the Google SERPs. But using too many keywords or placing them forcefully in your content may result in a penalty by Google.

2. Tuned Meta Description Tags
Meta Description tags are a short snippet that is shown below the title tag in the search content. They are the informational content used to highlight the contents and what is it about while any user is looking for a particular result and gets hold of your website. They are mostly written within 160 characters and more than that will not be displayed in the Google SERPs. You can use keywords in your meta description so that google optimizes the search result and you rank higher in the Google SERPs. Avoid using any numeric or alphanumeric characters, or any symbols in the meta description.

3. Placing of Heading Tags
Header tags help in segregating the digital content in proper segments or chapters so that the user can easily browse through the content without looking for the whole book. Using header tags ranging from Heading 1 to Heading 6, each subpart proves more visibility and audience engagement even if the user is looking for a particular point that may be inside a whole blog. This way you can easily link the best SEO practices while providing effortless results in the Google SERPs. Header tags make the search engines scoop out the necessary results. Most of the SEO experts in India use this to rank the content digitally.

4. Housing Image Alt Tags
Image Alt tags help in tagging even the images on the network apart from the contextual contents on the website. Image Alt tags are a very clever and crucial way of linking or tagging the image of your products, services, brand logo, and important images. This helps visitors get information along with important pictures. This is a very strategic way of putting up your digital content and optimizing the rank on the Google SERPs. You can even use keywords that can easily integrate with your digital content and highlight SEO’s best practices.

5. Input of Canonical Tag
Canonical tags are used to differentiate your content from the other duplicate contents and prioritize your website and therefore help you to rank better in the search engine results. Canonical tags are helpful in directing the search engines that your web page content is or website is the genuine copy preventing all kinds of errors that may occur while creating URLs that may duplicate other duplicate websites. Most of the developers make sure while using HTML tags as it may affect the audience engagement and Google search results too.

6. Addition of Graph Tags
The addition of graph tags was first introduced by Facebook in the year 2010 which helps in optimizing the search results and controls the URLs of the digital contents in all social media platforms. Now graph tags are utilized and accepted by major social media platforms like LinkedIn and Twitter. They are snippets of the social media content that helps to communicate with the audience faster and with ease and therefore sharing content on social networks is much easier avoiding the chance of duplicity.

7. Usage of Schema Markup
Schema Markup is the whole system of HTML tags where it segregates pieces of information to form rich SEO-induced snippets for Google using the Structured Data Markup Helper. It uses information like about the product details and prices, contact details and so much more. You can optimize this technique by selecting the type of Schema, entering the URL of your choice, then selecting the text on the web page and marking it up.

8. Including Robot Tags
Inclusion of robot tags helps the search engines to understand what to index and what to not and helps in preventing crawlers from accessing different sites. It necessarily may not improve your rankings in Google but helps you maintain your position or rank in the search engine results by preventing duplicate sites from indexing. There are different parameters that you can utilize which have different functions.

9. Inserting Nofollow Link Tags
By inserting nofollow links, it directs and controls the search engines which links to follow and which to not. Nofollow link tags prohibit lending the backlinks to a website and decrease the website’s domain authority. It does not affect the linking interface and land you on the needed landing page but won’t necessarily improve the SEO. It will also protect your website from any kind of backlinks and domain authority from crawlers.

10. Anchoring Different Links
There are different types of links that can be inserted in images and texts which will help your users to easily associate with your brand and business. Inserting links with images will help the search engines to anchor your content, increase your rankings and improve your SEO. Inserting text tags helps the search engines to backlink your content to put forward the subject and anchor the content and prevent it from duplicating.

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